TXdocs
OBJECTIVE
The TXdocs project aimed to rebrand the only document assembly solution created exclusively for Texas attorneys.
APPROACH
When TXdocs approached Legacy79 to develop a new corporate identity for their company, our recommendation was to create a messaging architecture first. So, in collaboration with our team of copywriters, creatives, and the client, TXdocs’ mission, brand pillars, brand voice, positioning statement, tagline, and primary service descriptions were developed first. Then, the design process included a new corporate identity, brand elements, visual guidelines, iconography, collateral material, and website UI.
PROJECT TYPE
Art Direction
Branding
Identity Design
INDUSTRY
Legal
Software
ACCOLADES
Graphis Design 2023 • HM