I am passionate about guiding businesses to create memorable brand experiences and preparing students for successful careers in graphic design.
I’m a graphic designer and educator based in Central Texas, passionate about helping businesses create meaningful experiences and supporting students as they prepare for careers in design. At Baylor University, I teach graphic design with a focus on storytelling, clear messaging, and thoughtful conceptual strategies.
As part of the creative team at Legacy79, a branding agency, I contribute to developing visual solutions that effectively convey a story and connect with their target audiences. My bicultural background enables me to approach design with empathy and insight, consistently aiming to understand the unique needs of each client.
Clients have described my work as sophisticated and impactful. In the classroom, I strive to challenge and encourage students, helping them grow into confident, thoughtful designers. I love seeing them rise to the occasion and care deeply about their success, both professionally and personally. I’m always happy to offer support beyond the classroom.
I have worked with Genaro for many years on several projects, some small startups and others larger, more sophisticated companies. He brings a strong bi-cultural mindset to his creativity, which makes his work stand out in a very unusual way. If your idea is to have a design that gets you or your business noticed, this is your man.
Managing Partner
We’ve been very pleased working with Genaro. He understood our design style and responded with a fresh, clean, and fun look. He was easy to work with and even helped us with our Spanish translations. Everything in our museum is bilingual, so working with someone who can operate in both languages is very helpful.
Chief Creative Officer
I have had the pleasure of working with Genaro. I cannot say enough about his professionalism and good work. The rebranding he and his team did was not only amazing, but it also earned him honors at the Graphis Design Annual competition. I recommend Genaro if you want to take your company branding to the next level.
Director and Lead Architect
Always happy to explore new collaborations, connect, and create meaningful, story-driven design solutions.
I’ve been fortunate to contribute to projects that have achieved meaningful results—whether in the classroom, the studio, or the kitchen.
I have partnered with successful creatives as well as led several design teams to successful designs and branding efforts.
This is where I thrive professionally and in the classroom; I love conceptual-smart identities. Keep them simple.
Growing up around my dad’s commercial offset printer, I’ve come to love designing brochures and annual reports. Print isn’t dead.
I have always loved to learn. AI is no different, I embrace it rather than become obsolete. It is all about amplifying human potential.
Graphic design is all about communication and successful designs evoke action and it is only achieved if memorable. Concept is king.
I have a passion for cooking, grilling, good wine, and a must-have espresso. I enjoy cooking with good wine, sometimes I even put it in the food.