Posters
OBJECTIVE
The main objective of a poster is to deliver a specific message, promote a product, endorse a cause, or announce an event. In other words, posters must evoke action—buying, volunteering, manifesting, engaging, protesting, or producing change. Successful posters are conceptually strong; thus, effective conceptual strategies are evident.
APPROACH
Throughout the years, I have designed and art-directed many posters. Most of them were designed for cause-based clients, and others were self-initiated. Regardless, I am passionate about great poster design. Posters need to convey a message or evoke action, and they also need to catch the viewer’s attention fast. I aim to keep them simple, graphic, and conceptually strong.
PROJECT TYPE
Self-Promotional
Illustration
Art Direction
INDUSTRY
Music
Design
Advertising
Political
ACCOLADES
Graphis Advertising 2020
Graphis Poster 2020
Graphis Poster 2019
Good 50×70
Graphic wit is not really very different from verbal wit. The medium changes, but the underlying technique is the same.
Beryl McAlhone• AUTHOR OF A SMILE IN THE MIND.