Though we don’t know what tomorrow holds, we do know who holds tomorrow.
DOCTOR Ed Newton • COMMUNITY BIBLE CHURCH, LEAD Pastor
FROM MEXICO CITY TO BAYLOR UNIVERSITY
Genaro Solis Rivero is an award-winning designer and educator. He teaches Graphic Design in the Department of Art and Art History at Baylor University, following five successful years as a Lecturer at Texas State University. Genaro began his design career as a graphic designer at Equilibrio in Mexico City in 2002 and co-founded Contrasto Group, a visual design studio specializing in editorial design and corporate marketing materials. After Genaro received his M.F.A. degree from Texas State University in 2012, he opened Genaro Design, a boutique branding agency in San Antonio, Texas. The spring of 2020 brought an excellent opportunity for a joint venture with Legacy79; since Genaro has been part of the L79 Family and is a proud 79er!
DESIGNING FOR IMPACT
Genaro strongly believes in giving back to the community; hence, he has utilized his expertise in graphic design to support several cause-based non-profit organizations throughout the years. His philanthropic spirit began with his involvement with the Shriners Hospitals for Children in the late ’90s. Furthermore, national and international industry-leading organizations and publications, such as The American Advertising Federation, Art Directors Club of Houston, Creative Summit, Dallas Society of Visual Communications, Good50x70, Graphis Press, and LogoLounge, have recognized Genaro’s graphic design.
LIFE AND INTERESTS
Teaching what I love and loving what I teach is how Genaro describes his new passion for design education. He is a “foodie” who enjoys a good glass of wine, and espresso is a must. Also, Genaro loves to travel and learn about different cultures; one of his favorite cities is Toledo in Spain. He is a Dallas Cowboys fan, although his passion for horses influenced his inclination toward the Denver Broncos as a child. Genaro is a member of the Community Bible Church in San Antonio and loves contemporary Christian music. His wife, two boys, and Red—an Australian Labradoodle—keep him busy and alive when he is not teaching, reading, cooking, or designing.
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN • MARKETING EXPERT AND AUTHOR
PAST AND PRESENT CLIENTS
- Actium BioSystems
- Asociación Empresarios Mexicanos—AEM
- Aereos
- Aervit
- Afina
- Alloy Merchant Finance
- ANTAD
- Aspireon—
The Bank of San Antonio - Atlas Aerospace
- Avante Wealth
- Axionamex
- Barcel
- Candysense
- Classical Music Institute
- Commsa
- Crosswell Advisors
- The DoSeum
- Editora de Gobierno del
Estado de Veractuz - Fundación Aquí Nadie se Rinde
- GIMSA—Grupo Industrial Monclova, S.A.
- GPA Energy
- Grupo Bimbo
- Grupo Parlamentario del PAN
- Hellmann’s USA
- KFernandez & Associates
- Lili Alessandra
- Legacy79
- Marioli Mexican Cuisine
- MAS Consulting Group
- the McNay Art Museum
- Sanofi-Aventis
- Secretaría de Turismo del
Estado de Guanajuato, México - Petrolera de Amatitlán
- Rebasa
- Siempre México
- Tacoart
- Tensoshade
- Texas Diaper Bank
- TXDocs
- TXU Energy—Dallas, TX
- Unilever Best Foods, USA
- Valero Energy Corp.
- Vantage Bank Texas
Regardless of the medium, the applications need to work in harmony. The challenge is to design the right balance between flexibility of expression and consistency in communications.
Alina wheeler • brand strategist and author
DESIGN DELIVERABLES
- Advertising
- Annual Reports
- Banners and Displays
- Business Cards
- Brand Guidelines
- Brand Strategy
- Catalogs
- Corporate Brochures
- Direct Mail
- Environmental Graphic Design
- Email Newsletters
- Ephemera
- Event Identity
- Iconography
- Illustration
- Infographics
- Labels
- Logo / Logotype / Brandmarks
- Learner Guides
- Letterhead
- Naming
- Newsletters
- Packaging
- Point of Purchase
- Posters
- Publications
- Rackcards
- Restaurant Menus
- Sales Promotion
- Self-promotional
- Signage Systems
- Social Networks
- Trade Shows
- Vehicle Wrapping
- Uniforms
- Websites