L79 Welcome Brew
OBJECTIVE
The objective of this project was to develop a Legacy79 self-promotional piece for corporations relocating to San Antonio Texas.
APPROACH
We wanted a memorable way to welcome them to San Antonio. Consequently, we created a six-pack of beers called L79 Welcome Brew or Howdy! Each beer label highlights a San Antonio landmark and tradition while introducing a Legacy79 miner.
PROJECT TYPE
Self-Promotional
Packaging
Illustration
Art Direction
INDUSTRY
Design
Advertising
ACCOLADES
Graphis Design 2023 • Silver
Graphis Packaging 10 • HM
The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is crucial step in creating value through innovation.
MARY NEUMEIER • AUTHOR AND BRAND STRATEGIST.