AEM
OBJECTIVE
The scope of this work was to rebrand and develop a Corporate Guidelines for the Asociación de Empresarios Mexicanos in the United States. AEM was established in 1996 by a group of Mexican entrepreneurs who came up with the idea to help Mexican business, people, and professionals to achieve success in the US, and to assist Americans interested in doing business in Mexico.
APPROACH
During the year 2011, Asociación de Empresarios Mexicanos celebrated its 15th anniversary, and we were honored to develop their new brand and the corporate guidelines for their new identity. Later in 2016, with more than 25 chapters in the US and Mexico, the AEM celebrated its 20th anniversary, and Genaro Design was chosen again to design their anniversary mark and some marketing materials.
PROJECT TYPE
Corporate Identity
Brand Guidelines
INDUSTRY
Non Profit Organization
Commerce
Networking