Innovation Station
OBJECTIVE
The DoSeum® Innovation Station redesign needed an environmental graphic design and a comprehensive visual system that could unite four distinct sections in both English and Spanish.
APPROACH
A color palette was developed to give each space its own identity. Furthermore, typography and a strict grid were created to relate the various areas and exhibits. Thus, using type combined with a visible grid gave every element a recognizable relationship with the rest of the space. Icons and illustrations were also developed and implemented based on the grid system. A fun project for sure!
PROJECT TYPE
Environmental Graphic Design
Branding
INDUSTRY
Museum
We’ve been very pleased working with Genaro Design. They understood our design style and responded with a fresh, clean, and fun look. They were easy to work with and even helped us with our Spanish translations. Everything in our museum is bilingual so it is very helpful to work with someone who can operate in both languages.
Meredith Doby • Vice President of Exhibits, The Doseum