A logo is the period at the end of a sentence, no the sentence itself.
sagi haviv • partner at chermayeff & geismar & haviv
Course Description
Trademark Design (ARTC 3303) focuses on the design process and concept development of trademark design (i.e., logo design, corporate identity), and iconography systems for traditional and digital media. Thus, the class emphasizes incorporating historic and contemporary methodologies and practices of trademark design within the context of the communication design discipline.
Goal course
Consequently, Genaro’s goal for the Trademark Design (ARTC 3303) course has been to teach a proven methodology to develop successful identity marks.
The Trademark Design work of his students has been constantly published and honored in different leading design publications and competitions such as Graphis New Talent, American Advertising Federation, and LogoLounge.
PICTORIAL MARKS
Juliana Ratchford • Fall 2018
Nathanael Loden • Fall 2019
Felipe Rodriguez • Spring 2020
LETTERFORM MARKS
Tatem Haywaed • Spring 2019
Aspen Walter • Spring 2020
Christina Nguyen • Fall 2020
WORDMARKS
Samantha Chapman • Spring 2020
Carolina Martinez • Spring 2019
Grace Hayes • Spring 2020
ABSTRACT MARKS
Abigail Teets • Spring 2019
Chelsea Wechsler • Fall 2019
Megan Myles • Fall 2019
EMBLEMS
Mario Arizmendi • Spring 2019
Andres Meza • Fall 2020
Hannah Morehead • Fall 2020