Art Direction

Design, An Ongoing Dialogue
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Seven years into teaching higher education, I’ve discovered that the classroom and design studio deeply enrich one another. What began unexpectedly has become a calling, blending art direction, storytelling, and strategy. At Baylor University, I refine projects with one goal:...
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stimulus
What is a concept?
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In Communication Design, a concept involves two key elements: a stimulus to engage the viewer and a reaction that drives behavioral change, ultimately influencing actions like buying or protesting.
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