The objective of a poster is to deliver a specific message, promote a product, endorse a cause, or announce an event. In other words, posters must evoke action—informing, buying, volunteering, manifesting, engaging, protesting, or producing change. Moreover, successful posters are always conceptually strong; thus, effective conceptual strategies are evident.

The most common conceptual strategies used for posters are without words, mixing and matching, compare and contrast, repetition and accumulation, exaggeration, omission and suggestion, provocations and shock tactics, a change of perspective, turn it right around, and spoofs and parodies. Throughout the years, I have designed many posters. I designed most of these posters for cause-based clients.