{"id":6380,"date":"2021-04-18T18:45:44","date_gmt":"2021-04-18T18:45:44","guid":{"rendered":"https:\/\/genarodesign.com\/?p=6380"},"modified":"2024-08-04T03:48:05","modified_gmt":"2024-08-04T03:48:05","slug":"basic_typesetting_old","status":"publish","type":"post","link":"https:\/\/www.genarodesign.com\/staging\/8591\/basic_typesetting_old\/","title":{"rendered":"Basic Typesetting OLD"},"content":{"rendered":"\n
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The aim of typography\u0003 must not be expression,\u0003
least of all self-expression,\u0003
but perfect communication\u0003 achieved by skill.<\/p>\nJan Tschichold<\/cite><\/blockquote>\n\n\n\n

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Basic typesetting tips.<\/h6>\n\n\n\n
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\"don\u2019t<\/figure>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
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\"Illustration<\/figure>\n<\/div>\n\n\n\n
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\"Correct<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Alternative<\/figure>\n<\/div>\n\n\n\n
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\"Correct<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Proper<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Incorrect<\/figure>\n<\/div>\n\n\n\n
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It\u2019s never too early to talk to your child about typography. <\/p>\nEllen lupton<\/cite><\/blockquote>\n\n\n\n

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\"A<\/figure>\n\n\n\n
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\"Proper<\/figure>\n<\/div>\n\n\n\n
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\"Tabular<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"example<\/figure>\n<\/div>\n\n\n\n
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\"The<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Incorrect<\/figure>\n<\/div>\n\n\n\n
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\"Correct<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Correct<\/figure>\n<\/div>\n\n\n\n
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\"Example<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Why is typesetting a big deal?<\/h2>\n\n\n\n

There may be thousands of reasons why typesetting is so essential. But for me, it is straightforward: If you are going to do it, do it right. Indeed, it doesn\u2019t make sense to spend hours writing and editing and deliberately care less about using proper typographical marks and rules, especially if you are a graphic designer. <\/p>\n\n\n\n

It is like racing a brand-new Porsche 911 with a set of second-hand tires.<\/p>\n\n\n\n

Don\u2019t do it! Learn them and apply them to your following projects. <\/p>\n\n\n\n

You are welcome to download a PDF version of these typesetting tips here. <\/a><\/p>\n\n\n\n

\"Genaro<\/figure>\n\n\n\n
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REFERENCES<\/a><\/h6>\n\n\n\n

Bringhurst, Robert. (2008). The elements of typographic style. <\/em>Point Roberts, WA: Hartley & Marks.
<\/em>
Williams, Jim. (2012). Simple tips, for everyday typography. Type matters!<\/em> London:Merrell Publishers.<\/p>\n\n\n\n

Hill, Will. (2010). The complete typographer. A manual for designing with type.<\/em> New Jersey: Pearson Prentice Hall.<\/p>\n\n\n\n

Haslam, Andrew (2006). Bookdesign. A comprehensive guide.<\/em> London: Laurence King.<\/p>\n","protected":false},"excerpt":{"rendered":"

The aim of typography\u0003 must not be expression,\u0003 least of all self-expression,\u0003but perfect communication\u0003 achieved by skill. Jan Tschichold Basic typesetting tips. It\u2019s never too early to talk to your child about typography. Ellen lupton Why is typesetting a big deal? There may be thousands of reasons why typesetting is so essential. But for me, it is straightforward: If you are going to do it, do it right. Indeed, it doesn\u2019t make sense to spend hours writing and editing and deliberately care less about using proper typographical marks and rules, especially if you are a graphic designer. It is like racing a brand-new Porsche 911 with a set of second-hand tires. Don\u2019t do it! Learn them and apply them to your following projects. You are welcome to download a PDF version of these typesetting tips here. REFERENCES Bringhurst, Robert. (2008). The elements of typographic style. Point Roberts, WA: Hartley & Marks.Williams, Jim. (2012). Simple tips, for everyday typography. Type matters! London:Merrell Publishers. Hill, Will. (2010). The complete typographer. A manual for designing with type. New Jersey: Pearson Prentice Hall. Haslam, Andrew (2006). Bookdesign. A comprehensive guide. London: Laurence King.<\/p>\n","protected":false},"author":1,"featured_media":6655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,27,30],"tags":[33,40],"class_list":["post-6380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-resources","category-insights","category-teaching","tag-design","tag-typography"],"yoast_head":"\nBasic Typesetting Tips<\/title>\n<meta name=\"description\" content=\"Basic typesetting tips that I teach to my Communication Design students at Texas State University, while teaching Trademark Design, Branding and Portfolio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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