{"id":23250,"date":"2024-07-14T13:00:27","date_gmt":"2024-07-14T13:00:27","guid":{"rendered":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/innovation-station-2\/"},"modified":"2024-08-01T14:44:04","modified_gmt":"2024-08-01T14:44:04","slug":"classical-music-institute","status":"publish","type":"portfolio","link":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/classical-music-institute\/","title":{"rendered":"Classical Music Institute"},"content":{"rendered":"
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Classical Music Institute.<\/h3>CMI is a non-profit organization founded to provide world-class music education. World-renowned musicians share their talent with students to empower and inspire them to become better musicians and citizens of their community.<\/span>

Identity\u00a0\u00a0 | \u00a0 Branding \u00a0 | \u00a0 Collateral \u00a0 | \u00a0 Web Design
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Accolades:
\nAAF\u2014San Antonio, 2020 \u2022 Silver Award \u2022 Web Design
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Design Objective<\/div><\/div><\/div><\/div>
World-class music education.<\/h5>

The non-profit organization formerly known as Classical Orchestra of San Antonio Music Institute needed a simpler name and a memorable brand that resonated with its patrons, the community, and instructors.<\/p>\n<\/div><\/div><\/div><\/div><\/section>

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Design Approach<\/div><\/div><\/div><\/div>
Changing key to CMI.<\/h5>

CMI is a non-profit organization founded to provide world-class music education. World-renowned musicians share their talent with students to empower and inspire them to become better musicians and citizens of their community. The organization\u2019s identity was composed of an acronym within an acronym; this was a confusing and complex name.<\/p>\n

It was our recommendation to change the name to only Classical Music Institute (CMI) and develop a contemporary brand. The concept behind the proposed identity combined the movement of the Orchestra Director\u2019s baton with the instruments\u2019 strings. By incorporating the intertwined strings symmetrically, the identity communicates flow and unity; two important attributes in orchestral music. This approach set the tone for a contemporary brand and more dynamic brand identity elements. It provided a solid structure with enough flexibility to develop the appropriate collateral materials.<\/p>\n<\/div><\/div><\/div><\/div><\/section>

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