{"id":23076,"date":"2024-07-17T13:00:27","date_gmt":"2024-07-17T13:00:27","guid":{"rendered":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/innovation-station-2\/"},"modified":"2024-08-01T14:43:31","modified_gmt":"2024-08-01T14:43:31","slug":"tacoart-2","status":"publish","type":"portfolio","link":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/tacoart-2\/","title":{"rendered":"Tacoart"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504948569698 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-bottom vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-md-2 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator\" style=\"background-color:#ef562d;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-md-offset-2 vc_col-md-8 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1507701469315\" style=\"min-height: 400px;\"><div class=\"wpb_wrapper\"><h3 id=\"tacoart\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1722236623449 pofo-button-responsive-69ea32001e1ce  heading-1\"  style=\"font-weight: 500; color: #ffffff;\">Tacoart.<\/h3><span class=\"text-extra-large margin-25px-bottom display-block alt-font heading-style3  vc_custom_1722236729067 pofo-button-responsive-69ea32001e1fc  heading-2\"  style=\"width: 85%; font-size: 18px; line-height: 26px; font-weight: 300;\" data-fontsize=\"18px\" data-lineheight=\"26px\">Tacos, apetizers, and art under the same roof\u2014Tacoart. Colorful food with strong roots to the original Mexican cuisine.<\/span><div class=\"last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Advertising | Branding | Identity | Collateral | Environmental Graphic Design<br \/>\n<\/span><\/p>\n<\/div><div class=\"last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Accolades:<br \/>\nGraphis Design Annual 2018\u00a0 \u2022\u00a0 Honorable Mention\u00a0 |\u00a0 Logo<br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722267851140 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea32001e270\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid big-section\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696120157\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-3\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Objective<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"artful-and-flavorful-apetizers\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-4\" >Artful and flavorful apetizers.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">The project aimed to design an identity and branding for Tacoart, a restaurant with a unique business model and vision. Tacoart served tacos and appetizers with strong roots in the original Mexican cuisine, promoting local fine artists while serving delicious tacos and appetizers. Thus, Tacoart was a restaurant and art gallery.<\/p>\n<\/div><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504950078327 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696106286\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-5\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Approach<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"mexican-folk-art-and-cuisine\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-6\" >Mexican folk art and cuisine.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">By incorporating the Mexican folk art style, the Tacoart brand portrayed the businesses original Mexican cuisine roots. The Tacoart identity was very well received. Furthermore, the brandmark reproduced efficiently throughout all brand applications. Additionally, a cohesive corporate identity system was developed, an array of marketing materials, advertising, and environmental graphics.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721790647643\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23091&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722265998733{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23085&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722265774008{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23084&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722265790903{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791296517\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23094&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722266084504{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722266284353\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23082&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722266101765{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;23080&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722266132035{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790895435\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23086&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722266117904{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;23079&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722266146791{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791296517\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23092&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722266188141{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23081&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722266208460{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23078&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722266220401{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722267866714 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea32001e4dd\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Tacoart.Tacos, apetizers, and art under the same roof\u2014Tacoart. Colorful food with strong roots to the original Mexican cuisine.Advertising | Branding | Identity | Collateral | Environmental Graphic Design Accolades: Graphis Design Annual 2018\u00a0 \u2022\u00a0 Honorable Mention\u00a0 |\u00a0 Logo Design ObjectiveArtful and flavorful apetizers.The project aimed to design an identity and branding for Tacoart, a restaurant with a unique business model and vision. Tacoart served tacos and appetizers with strong roots in the original Mexican cuisine, promoting local fine artists while serving delicious tacos and appetizers. Thus, Tacoart was a restaurant and art gallery. Design ApproachMexican folk art and cuisine.By incorporating the Mexican folk art style, the Tacoart brand portrayed the businesses original Mexican cuisine roots. The Tacoart identity was very well received. Furthermore, the brandmark reproduced efficiently throughout all brand applications. Additionally, a cohesive corporate identity system was developed, an array of marketing materials, advertising, and environmental graphics. [vc_single_image image=\"23091\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1722265998733{margin-bottom: 40px !important;}\"][vc_single_image image=\"23085\" img_size=\"700x800\" css=\".vc_custom_1722265774008{margin-bottom: 40px !important;}\"][vc_single_image image=\"23084\" img_size=\"700x800\" css=\".vc_custom_1722265790903{margin-bottom: 40px !important;}\"][vc_single_image image=\"23094\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1722266084504{margin-bottom: 40px !important;}\"][vc_single_image image=\"23082\" img_size=\"700x800\" css=\".vc_custom_1722266101765{margin-bottom: 40px !important;}\"][vc_single_image image=\"23080\" img_size=\"700x800\" css=\".vc_custom_1722266132035{margin-bottom: 40px !important;}\"][vc_single_image image=\"23086\" img_size=\"700x800\" css=\".vc_custom_1722266117904{margin-bottom: 40px !important;}\"][vc_single_image image=\"23079\" img_size=\"700x800\" css=\".vc_custom_1722266146791{margin-bottom: 40px !important;}\"][vc_single_image image=\"23092\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1722266188141{margin-bottom: 40px !important;}\"][vc_single_image image=\"23081\" img_size=\"700x800\" css=\".vc_custom_1722266208460{margin-bottom:...","protected":false},"featured_media":8161,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-23076","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio-category-art-direction","portfolio-category-branding","portfolio-category-collateral","portfolio-category-egd","portfolio-category-identity-design","portfolio-category-illustration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tacoart - Genaro Design<\/title>\n<meta name=\"description\" content=\"The DoSeum\u2019s Innovation Station is a signature exhibit. 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