{"id":22936,"date":"2024-07-26T12:00:27","date_gmt":"2024-07-26T12:00:27","guid":{"rendered":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/tensoshade-2-2\/"},"modified":"2024-08-01T14:41:21","modified_gmt":"2024-08-01T14:41:21","slug":"lili-alessandra","status":"publish","type":"portfolio","link":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/lili-alessandra\/","title":{"rendered":"Lili Alessandra"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504948569698 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-bottom vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-md-2 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator\" style=\"background-color:#ef562d;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-md-offset-2 vc_col-md-8 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1507701469315\" style=\"min-height: 400px;\"><div class=\"wpb_wrapper\"><h3 id=\"lili-alessandra\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1722112837156 pofo-button-responsive-69ea5edc3c368  heading-1\"  style=\"font-weight: 500; color: #ffffff;\">Lili Alessandra.<\/h3><span class=\"text-extra-large margin-25px-bottom display-block alt-font heading-style3  vc_custom_1722114150496 pofo-button-responsive-69ea5edc3c399  heading-2\"  style=\"width: 85%; font-size: 18px; line-height: 26px; font-weight: 300;\" data-fontsize=\"18px\" data-lineheight=\"26px\">Timeless elegance in fine beddings and linen.<\/span><div class=\"last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Art Direction\u00a0\u00a0 |\u00a0\u00a0 Corporate Identity \u00a0 |\u00a0\u00a0 Editorial Design \u00a0 |\u00a0\u00a0 Illustration<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722113680655 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea5edc3c3f9\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid big-section\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696120157\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-3\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Objective<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"more-than-exciting-pillows\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-4\" >More than exciting pillows.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">The project aimed to rebrand Lili Alessandra\u2019s timeless appeal and quality. The new monogram transcends any single pattern or product and instead communicates the brand\u2019s name. The original mark was reworked in a pattern now serving as a brand element.<\/p>\n<\/div><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1722185651033 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696106286\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-5\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Approach<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"a-luxurious-and-modern-brand\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-6\" >A luxurious and modern brand.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">In 2018 Lili Alessandra, the famed producer of fine bedding and linens, launched their first-ever line of luxury artisan rugs. After designing the accompanying digital catalog, price list, and promotional piece for their collection launch, I was asked to redesign the Lili Alessandra brand.<\/p>\n<p class=\"text-medium line-height-30\">The new brand debuted on the cover of the 2019 Fine Linen and Soft Furnishings 2019 Collection Catalog, also designed by my team and I.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722185586046\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22942&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722115597817{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22950&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722115654600{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22951&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722115999544{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791296517\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22952&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722116088253{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22948&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722183876059{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22943&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722116175123{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22949&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722116160080{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22947&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722116226686{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722183832354\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22954&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722190277212{margin-bottom: 0px !important;padding-top: -20px !important;padding-bottom: -20px !important;}&#8221;][vc_single_image image=&#8221;22953&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722190220354{margin-top: 0px !important;margin-bottom: -20px !important;}&#8221;][vc_single_image image=&#8221;22956&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722190208355{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22945&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722116505347{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22946&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722116519459{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722186251636 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea5edc3c66f\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Lili Alessandra.Timeless elegance in fine beddings and linen.Art Direction\u00a0\u00a0 |\u00a0\u00a0 Corporate Identity \u00a0 |\u00a0\u00a0 Editorial Design \u00a0 |\u00a0\u00a0 Illustration Design ObjectiveMore than exciting pillows.The project aimed to rebrand Lili Alessandra\u2019s timeless appeal and quality. The new monogram transcends any single pattern or product and instead communicates the brand\u2019s name. The original mark was reworked in a pattern now serving as a brand element. Design ApproachA luxurious and modern brand.In 2018 Lili Alessandra, the famed producer of fine bedding and linens, launched their first-ever line of luxury artisan rugs. After designing the accompanying digital catalog, price list, and promotional piece for their collection launch, I was asked to redesign the Lili Alessandra brand. The new brand debuted on the cover of the 2019 Fine Linen and Soft Furnishings 2019 Collection Catalog, also designed by my team and I. [vc_single_image image=\"22942\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1722115597817{margin-bottom: 40px !important;}\"][vc_single_image image=\"22950\" img_size=\"700x800\" css=\".vc_custom_1722115654600{margin-bottom: 40px !important;}\"][vc_single_image image=\"22951\" img_size=\"700x800\" css=\".vc_custom_1722115999544{margin-bottom: 40px !important;}\"][vc_single_image image=\"22952\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1722116088253{margin-bottom: 40px !important;}\"][vc_single_image image=\"22948\" img_size=\"700x800\" css=\".vc_custom_1722183876059{margin-bottom: 40px !important;}\"][vc_single_image image=\"22943\" img_size=\"700x800\" css=\".vc_custom_1722116175123{margin-bottom: 40px !important;}\"][vc_single_image image=\"22949\" img_size=\"700x800\" css=\".vc_custom_1722116160080{margin-bottom: 40px !important;}\"][vc_single_image image=\"22947\" img_size=\"700x800\" css=\".vc_custom_1722116226686{margin-bottom: 40px !important;}\"][vc_single_image image=\"22954\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1722190277212{margin-bottom: 0px !important;padding-top: -20px !important;padding-bottom: -20px !important;}\"][vc_single_image image=\"22953\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1722190220354{margin-top: 0px !important;margin-bottom: -20px !important;}\"][vc_single_image image=\"22956\" img_size=\"1200x800\"...","protected":false},"featured_media":10586,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-22936","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio-category-art-direction","portfolio-category-branding","portfolio-category-collateral","portfolio-category-editorial","portfolio-category-identity-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lili Alessandra - Genaro Design<\/title>\n<meta name=\"description\" content=\"New Lili Alessandra\u2019s brand debuted on the 2019 Fine Linen and Soft Furnishings 2019 Collection Catalog cover. 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