{"id":22886,"date":"2024-08-01T12:00:27","date_gmt":"2024-08-01T12:00:27","guid":{"rendered":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/tensoshade-2\/"},"modified":"2024-08-01T14:38:11","modified_gmt":"2024-08-01T14:38:11","slug":"dream-tomorrow-today","status":"publish","type":"portfolio","link":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/dream-tomorrow-today\/","title":{"rendered":"Dream Tomorrow Today"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504948569698 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-bottom vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-md-2 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator\" style=\"background-color:#ef562d;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-md-offset-2 vc_col-md-8 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1507701469315\" style=\"min-height: 400px;\"><div class=\"wpb_wrapper\"><h3 id=\"dream-tomorrow-today\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1722056124207 pofo-button-responsive-69ea5f536b44d  heading-1\"  style=\"font-weight: 500; color: #ffffff;\">Dream Tomorrow Today.<\/h3><span class=\"text-extra-large margin-25px-bottom display-block alt-font heading-style3  vc_custom_1722054715231 pofo-button-responsive-69ea5f536b497  heading-2\"  style=\"width: 85%; font-size: 18px; line-height: 26px; font-weight: 300;\" data-fontsize=\"18px\" data-lineheight=\"26px\">A complete design, build, and fabric architecture company.<\/span><div class=\"last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Identity \u00a0 |\u00a0\u00a0 Environmental Graphic Design \u00a0 |\u00a0\u00a0 Wayfinding \u00a0 |\u00a0\u00a0 Packaging<\/span><\/p>\n<\/div><div class=\" vc_custom_1721769103696 last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Accolades:<br \/>\nGraphis Design Annual 2o2o \u2022 Honorable Mention \u2022 Logo<br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722056786902 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea5f536b559\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid big-section\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696120157\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-3\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Objective<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"a-positive-impactful-future\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-4\" >A positive impactful future.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">The project\u2019s objective was to design the environmental graphics and the package design for futuristic made-up products for The DoSeum\u2019s signature exhibit, Dream Tomorrow Today. I have been familiar with the project since my team, and I also designed the identity for this signature exhibit several years before. The exhibit included a slide into the future on a visually stunning projected surface, a place to explore collaborative weaving, the opportunity to clean up a lake represented as a glowing ball pit, shop in a futuristic market, future food products invented by kids, create a future meal; tend a community garden and use AR to build a future city to survive a natural disaster and many other fun activities.<\/p>\n<\/div><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504950078327 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696106286\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-5\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Approach<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"bright-design-elements\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-6\" >Bright design elements.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">First, my team and I developed a style guide. The style guide included color, typography, a wayfinding system, and graphic elements. We had a lot of fun designing a dozen package designs for made-up futuristic packaged food invented by kids of different ages. Both the environmental graphics and package designs were bilingual, so typography and color played an important role in this fun project, allowing me to experiment with different styles and techniques, especially with the package designs.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721790647643\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22494&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722057632616{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22511&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722057706292{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22524&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722057821208{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22510&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722057719138{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22523&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722057837287{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791296517\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22512&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722057596924{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22562&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722057889240{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22508&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722057780306{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22671&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722057971097{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22517&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722057736426{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22516&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722057748026{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22490&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722057989153{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722058024942 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea5f536b92d\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"testimonial-3 testimonial-style-3\"><i class=\"fa-solid fa-quote-left icon-small text-deep-pink display-block margin-25px-bottom \" style=\"color:#ef562d;\"><\/i><h5 id=\"genaro-and-his-team-at-legacy79-created-for-us-a-beautiful-suite-of-environmental-graphics-which-aligned-with-our-style-as-a-modern-childrens-museum-and-adapted-well-to-the-specific-demands-o\" class=\"alt-font text-extra-dark-gray font-weight-300\">Genaro and his team at Legacy79 created for us a beautiful suite of environmental graphics which aligned with our style as a modern children\u2019s museum and adapted well to the specific demands of the project, which required simplicity in communicating complex ideas.<\/h5><span class=\"text-extra-small alt-font letter-spacing-3 text-medium-gray text-uppercase\">Meredith Doby \u2022 Chief Creative Officer.<\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"Dream Tomorrow Today.A complete design, build, and fabric architecture company.Identity \u00a0 |\u00a0\u00a0 Environmental Graphic Design \u00a0 |\u00a0\u00a0 Wayfinding \u00a0 |\u00a0\u00a0 Packaging Accolades: Graphis Design Annual 2o2o \u2022 Honorable Mention \u2022 Logo Design ObjectiveA positive impactful future.The project\u2019s objective was to design the environmental graphics and the package design for futuristic made-up products for The DoSeum\u2019s signature exhibit, Dream Tomorrow Today. I have been familiar with the project since my team, and I also designed the identity for this signature exhibit several years before. The exhibit included a slide into the future on a visually stunning projected surface, a place to explore collaborative weaving, the opportunity to clean up a lake represented as a glowing ball pit, shop in a futuristic market, future food products invented by kids, create a future meal; tend a community garden and use AR to build a future city to survive a natural disaster and many other fun activities. Design ApproachBright design elements.First, my team and I developed a style guide. The style guide included color, typography, a wayfinding system, and graphic elements. We had a lot of fun designing a dozen package designs for made-up futuristic packaged food invented by kids of different ages. Both...","protected":false},"featured_media":10489,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-22886","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio-category-branding","portfolio-category-egd","portfolio-category-identity-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dream Tomorrow Today - Genaro Design<\/title>\n<meta name=\"description\" content=\"The DoSeum Dream Tomorrow Today is their signature traveling exhibit. I developed the EGD, graphics, packaging, and iconography.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/dream-tomorrow-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dream Tomorrow Today - Genaro Design\" \/>\n<meta property=\"og:description\" content=\"The DoSeum Dream Tomorrow Today is their signature traveling exhibit. 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