{"id":22605,"date":"2024-07-28T13:00:27","date_gmt":"2024-07-28T13:00:27","guid":{"rendered":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/dream-tomorrow-today-2\/"},"modified":"2024-08-01T14:40:51","modified_gmt":"2024-08-01T14:40:51","slug":"innovation-station","status":"publish","type":"portfolio","link":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/innovation-station\/","title":{"rendered":"DoSeum\u2019s Innovation Station"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504948569698 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-bottom vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-md-2 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator\" style=\"background-color:#ef562d;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-md-offset-2 vc_col-md-8 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1507701469315\" style=\"min-height: 400px;\"><div class=\"wpb_wrapper\"><h3 id=\"zachry-innovation-station\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1722044885554 pofo-button-responsive-69ea32053bdb2  heading-1\"  style=\"font-weight: 500; color: #ffffff;\">Zachry Innovation Station.<\/h3><span class=\"text-extra-large margin-25px-bottom display-block alt-font heading-style3  vc_custom_1722035357256 pofo-button-responsive-69ea32053bde1  heading-2\"  style=\"width: 85%; font-size: 18px; line-height: 26px; font-weight: 300;\" data-fontsize=\"18px\" data-lineheight=\"26px\">The Doseum\u2019s Zachry Innovation Station invites kids to imagine, create, and build with various tools, fostering intuitive learning and emphasizing the process over the product for all types of learners.<\/span><div class=\"last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Environmental Graphic Design \u00a0\u00a0 |\u00a0\u00a0\u00a0 Branding<br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722041830430 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea32053be5b\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid big-section\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696120157\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-3\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Objective<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"doseums-tinkering-and-making-station\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-4\" >DoSeum\u2019s tinkering and making station.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">The project\u2019s objective was to design an environmental graphic design and a comprehensive visual system that could unite four distinct sections in both English and Spanish.<\/p>\n<p class=\"text-medium line-height-30\">In the exhibit, children are encouraged to focus on the process rather than the product. Zachry Innovation Station appeals to all types of learners and provides multiple ways for kids to explore intuitive learning.<\/p>\n<\/div><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504950078327 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696106286\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-5\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Approach<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"strict-grid-and-fun-iconography\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-6\" >Strict grid and fun iconography.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">First, we developed a color palette to give each space its own identity. Furthermore, typography and a strict grid were created to relate the various areas and exhibits. Thus, using type combined with a visible grid gave every element a recognizable relationship with the rest of the space. Icons and illustrations were also developed and implemented based on the graphic grid system. A fun project for sure!<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721790647643\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22817&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722041672306{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22815&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722041695093{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22820&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722042328831{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22816&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722041711281{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22819&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722042341052{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791296517\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22827&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722044042762{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791368456\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22821&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722043148558{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22824&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722043401906{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790895435\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22822&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722043177513{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22823&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722043418290{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722044062351 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea32053c099\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"testimonial-3 testimonial-style-3\"><i class=\"fa-solid fa-quote-left icon-small text-deep-pink display-block margin-25px-bottom \" style=\"color:#ef562d;\"><\/i><h5 id=\"weve-been-very-pleased-working-with-genaro-and-his-team-they-understood-our-design-style-and-responded-with-a-fresh-clean-and-fun-look-they-were-easy-to-work-with-and-even-helped-us-with\" class=\"alt-font text-extra-dark-gray font-weight-300\">We\u2019ve been very pleased working with Genaro and his team. They understood our design style and responded with a fresh, clean, and fun look. They were easy to work with and even helped us with our Spanish translations. Everything in our museum is bilingual so it is very helpful to work with someone who can operate in both languages.<\/h5><span class=\"text-extra-small alt-font letter-spacing-3 text-medium-gray text-uppercase\">Meredith Doby \u2022 Chief Creative Officer.<\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"Zachry Innovation Station.The Doseum\u2019s Zachry Innovation Station invites kids to imagine, create, and build with various tools, fostering intuitive learning and emphasizing the process over the product for all types of learners.Environmental Graphic Design \u00a0\u00a0 |\u00a0\u00a0\u00a0 Branding Design ObjectiveDoSeum\u2019s tinkering and making station.The project\u2019s objective was to design an environmental graphic design and a comprehensive visual system that could unite four distinct sections in both English and Spanish. In the exhibit, children are encouraged to focus on the process rather than the product. Zachry Innovation Station appeals to all types of learners and provides multiple ways for kids to explore intuitive learning. Design ApproachStrict grid and fun iconography.First, we developed a color palette to give each space its own identity. Furthermore, typography and a strict grid were created to relate the various areas and exhibits. Thus, using type combined with a visible grid gave every element a recognizable relationship with the rest of the space. Icons and illustrations were also developed and implemented based on the graphic grid system. A fun project for sure! 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