{"id":22573,"date":"2024-07-30T12:00:27","date_gmt":"2024-07-30T12:00:27","guid":{"rendered":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/dream-tomorrow-today-2\/"},"modified":"2024-08-03T02:00:08","modified_gmt":"2024-08-03T02:00:08","slug":"l79-beers","status":"publish","type":"portfolio","link":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/l79-beers\/","title":{"rendered":"L79 Welcome Brew"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504948569698 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-bottom vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-md-2 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator\" style=\"background-color:#ef562d;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-md-offset-2 vc_col-md-8 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1507701469315\" style=\"min-height: 400px;\"><div class=\"wpb_wrapper\"><h3 id=\"l79-welcome-brew\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1721795963719 pofo-button-responsive-69ea728615d6a  heading-1\"  style=\"font-weight: 500; color: #ffffff;\">L79 Welcome Brew.<\/h3><span class=\"text-extra-large margin-25px-bottom display-block alt-font heading-style3  vc_custom_1721796404133 pofo-button-responsive-69ea728615dae  heading-2\"  style=\"width: 85%; font-size: 18px; line-height: 26px; font-weight: 300;\" data-fontsize=\"18px\" data-lineheight=\"26px\">Legacy79 brew is a self-promotional piece for an award-winning branding agency headquartered in San Antonio, Texas.<\/span><div class=\"last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Self-Promotional\u00a0 |\u00a0 Packaging\u00a0 |\u00a0 Illustration\u00a0 |\u00a0 Art Direction<br \/>\n<\/span><\/p>\n<\/div><div class=\" vc_custom_1721796348700 last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Accolades:<br \/>\nGraphis Design Annual 2023 \u2022 Silver Award<br \/>\nGraphis Packaging 10 \u2022 Honorable Mention<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721798882424 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea728615e53\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid big-section\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696120157\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-3\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Objective<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"howdy\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-4\" >Howdy!<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">The project aimed to develop a memorable self-promotional piece for corporation leadership relocating to San Antonio, Texas. Introducing our city, culture, and Legacy79 team members was a priority. This piece had to spark a conversation with the corporation\u2019s leadership while presenting Legacy79\u2019s design skills.<\/p>\n<\/div><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504950078327 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696106286\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-5\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Approach<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"the-creative-way-to-say-welcome\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-6\" >The creative way to say welcome.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">This promotional piece includes a six-pack of beers designed to welcome and educate the leadership of corporations new to San Antonio. Each beer highlights a San Antonio landmark, a tradition, while introducing a Legacy79 team member.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721790647643\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22594&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1721800105783{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22591&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1721800123889{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22590&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1721800149314{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22589&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1721800164671{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22588&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1721800135088{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721801217597\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22593&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1721800481323{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22597&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1721801206369{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721800943204 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea728616167\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"testimonial-3 testimonial-style-3\"><i class=\"fa-solid fa-quote-left icon-small text-deep-pink display-block margin-25px-bottom \" style=\"color:#ef562d;\"><\/i><h5 id=\"the-hallmark-of-innovation-is-surprise-no-surprise-nothing-new-nothing-new-no-interest-no-interest-no-value-therefore-creating-surprise-is-a-crucial-step-in-creating-value-through-innovation\" class=\"alt-font text-extra-dark-gray font-weight-300\">The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation.<\/h5><span class=\"text-extra-small alt-font letter-spacing-3 text-medium-gray text-uppercase\">Marty Neumeier \u2022 author and brand strategist.<\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"L79 Welcome Brew.Legacy79 brew is a self-promotional piece for an award-winning branding agency headquartered in San Antonio, Texas.Self-Promotional\u00a0 |\u00a0 Packaging\u00a0 |\u00a0 Illustration\u00a0 |\u00a0 Art Direction Accolades: Graphis Design Annual 2023 \u2022 Silver Award Graphis Packaging 10 \u2022 Honorable Mention Design ObjectiveHowdy!The project aimed to develop a memorable self-promotional piece for corporation leadership relocating to San Antonio, Texas. Introducing our city, culture, and Legacy79 team members was a priority. This piece had to spark a conversation with the corporation\u2019s leadership while presenting Legacy79\u2019s design skills. Design ApproachThe creative way to say welcome.This promotional piece includes a six-pack of beers designed to welcome and educate the leadership of corporations new to San Antonio. Each beer highlights a San Antonio landmark, a tradition, while introducing a Legacy79 team member. [vc_single_image image=\"22594\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1721800105783{margin-bottom: 40px !important;}\"][vc_single_image image=\"22591\" img_size=\"700x800\" css=\".vc_custom_1721800123889{margin-bottom: 40px !important;}\"][vc_single_image image=\"22590\" img_size=\"700x800\" css=\".vc_custom_1721800149314{margin-bottom: 40px !important;}\"][vc_single_image image=\"22589\" img_size=\"700x800\" css=\".vc_custom_1721800164671{margin-bottom: 40px !important;}\"][vc_single_image image=\"22588\" img_size=\"700x800\" css=\".vc_custom_1721800135088{margin-bottom: 40px !important;}\"][vc_single_image image=\"22593\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1721800481323{margin-bottom: 40px !important;}\"][vc_single_image image=\"22597\" img_size=\"1200x800\" alignment=\"center\" css=\".vc_custom_1721801206369{margin-bottom: 40px !important;}\"]The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation.Marty Neumeier \u2022 author and brand strategist.","protected":false},"featured_media":8530,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-22573","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio-category-art-direction","portfolio-category-identity-design","portfolio-category-packaging","portfolio-category-self-promotion","portfolio-tags-beer","portfolio-tags-illustration","portfolio-tags-miners","portfolio-tags-self-promotional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L79 Welcome Brew - Genaro Design<\/title>\n<meta name=\"description\" content=\"L79 Beers is a self-promotional piece for and award-winning branding agency aimed at corporations relocating to San Antonio, Texas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/l79-beers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L79 Welcome Brew - 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