{"id":10984,"date":"2024-07-27T12:00:27","date_gmt":"2024-07-27T12:00:27","guid":{"rendered":"https:\/\/pofo.themezaa.com\/?post_type=portfolio&#038;p=10984"},"modified":"2024-08-02T23:33:22","modified_gmt":"2024-08-02T23:33:22","slug":"txdocs-2","status":"publish","type":"portfolio","link":"https:\/\/www.genarodesign.com\/staging\/8591\/portfolio\/txdocs-2\/","title":{"rendered":"TXdocs"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1504948569698 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-bottom vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-md-2 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator\" style=\"background-color:#ef562d;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-md-offset-2 vc_col-md-8 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1507701469315\" style=\"min-height: 400px;\"><div class=\"wpb_wrapper\"><h3 id=\"txdocs\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1722094570272 pofo-button-responsive-69ea49bd9b9ad  heading-1\"  style=\"font-weight: 500; color: #ffffff;\">TXdocs.<\/h3><span class=\"text-extra-large margin-25px-bottom display-block alt-font heading-style3  vc_custom_1722094043085 pofo-button-responsive-69ea49bd9b9ee  heading-2\"  style=\"width: 85%; font-size: 18px; line-height: 26px; font-weight: 300;\" data-fontsize=\"18px\" data-lineheight=\"26px\">Helping Texas attorneys practice smarter.<\/span><div class=\"last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Art Direction\u00a0\u00a0 | \u00a0 Branding\u00a0\u00a0 |\u00a0\u00a0 Identity \u00a0 | \u00a0 Collateral<\/span><\/p>\n<\/div><div class=\" vc_custom_1722094107027 last-paragraph-no-margin\"><p><span class=\"alt-font text-white text-extra-small font-weight-300\">Accolades:<br \/>\nGraphis Design Annual 2023 \u2022 Honorable Mention \u2022 Logo<br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722097470251 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea49bd9ba6b\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid big-section\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696120157\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-3\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Objective<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"document-assembly-for-texas-attorneys\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-4\" >Document assembly for Texas attorneys.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">The project aimed to rebrand the only document assembly and practice management software specifically created exclusively for Texas attorneys. TXdocs assembly templates cover family law, civil litigation, criminal defense, guardianships, trusts, wills, probate, real estate, landlord\/tenant, business organizations, mechanic&#8217;s liens and non-judicial foreclosures.<\/p>\n<\/div><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid big-section vc_custom_1722100406348 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-2 vc_col-md-3 vc_col-xs-12 wow fadeInLeft\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"sm-display-none separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1721696106286\" style=\"background-color:#ef562d;\"><\/div><div class=\"text-medium-gray text-small margin-5px-bottom alt-font text-uppercase heading-style4  heading-5\"  style=\"letter-spacing: 1px; font-weight: 600;\">Design Approach<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-offset-2 vc_col-md-7 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 id=\"an-aligned-messaging-and-design\" class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-6\" >An aligned messaging and design.<\/h5><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-30\">When TXdocs approached Legacy79 to develop a new corporate identity for their company, our recommendation was to create a messaging architecture first. So, in collaboration with our team of copywriters, creatives, and the client, TXdocs\u2019 mission, brand pillars, brand voice, positioning statement, tagline, and primary service descriptions were developed first. Then, the design process included a new corporate identity, brand elements, visual guidelines, iconography, collateral material, and website UI.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722106222696\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22934&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722110623886{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22927&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722098456925{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22933&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722109413134{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791296517\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22923&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722097414161{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22920&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722097594865{margin-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;22918&#8243; img_size=&#8221;1200&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1722097606943{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1721791266909\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721790882464\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22916&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722097643819{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721791287344\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22917&#8243; img_size=&#8221;700&#215;800&#8243; css=&#8221;.vc_custom_1722097662901{margin-bottom: 40px !important;}&#8221;]<\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722097494048 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax pofo-row-responsive-69ea49bd9bce6\" style=\"min-height: 900px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"TXdocs.Helping Texas attorneys practice smarter.Art Direction\u00a0\u00a0 | \u00a0 Branding\u00a0\u00a0 |\u00a0\u00a0 Identity \u00a0 | \u00a0 Collateral Accolades: Graphis Design Annual 2023 \u2022 Honorable Mention \u2022 Logo Design ObjectiveDocument assembly for Texas attorneys.The project aimed to rebrand the only document assembly and practice management software specifically created exclusively for Texas attorneys. TXdocs assembly templates cover family law, civil litigation, criminal defense, guardianships, trusts, wills, probate, real estate, landlord\/tenant, business organizations, mechanic's liens and non-judicial foreclosures. Design ApproachAn aligned messaging and design.When TXdocs approached Legacy79 to develop a new corporate identity for their company, our recommendation was to create a messaging architecture first. So, in collaboration with our team of copywriters, creatives, and the client, TXdocs\u2019 mission, brand pillars, brand voice, positioning statement, tagline, and primary service descriptions were developed first. Then, the design process included a new corporate identity, brand elements, visual guidelines, iconography, collateral material, and website UI. 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