{"id":23465,"date":"2017-08-08T10:07:59","date_gmt":"2017-08-08T10:07:59","guid":{"rendered":"https:\/\/www.genarodesign.com\/staging\/8591\/teaching-2-2-2\/"},"modified":"2024-08-04T20:46:40","modified_gmt":"2024-08-04T20:46:40","slug":"resources","status":"publish","type":"page","link":"https:\/\/www.genarodesign.com\/staging\/8591\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722631776681 vc_row-has-fill pofo-stretch-content vc_row-no-padding vc_row-o-full-height vc_row-o-columns-middle vc_row-o-content-middle vc_row-flex parallax pofo-row-responsive-69ea5b5c2c338\" style=\"min-height: 800;\"><div class=\"wpb_column vc_column_container vc_col-lg-7 vc_col-md-7 vc_hidden-sm col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-12 vc_col-lg-5 vc_col-md-5 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1721865149715\"><div class=\"wpb_wrapper\"><div class=\"testimonial-3 testimonial-style-3\"><i class=\"fa-solid fa-quote-left icon-small text-deep-pink display-block margin-25px-bottom \" style=\"color:#ef562d;\"><\/i><h5 id=\"some-books-are-to-be-tasted-others-to-be-swallowed-and-some-few-to-be-chewed-and-digested-that-is-some-books-are-to-be-read-only-in-parts-others-to-be-read-but-not-curiously-and-some-few-to-be-r\" class=\"alt-font text-extra-dark-gray font-weight-300\">Some books are to be tasted, others to be swallowed, and some few to be chewed and digested; that is, some books are to be read only in parts; others to be read but not curiously; and some few to be read wholly, and with diligence and attention.<\/h5><span class=\"text-extra-small alt-font letter-spacing-3 text-medium-gray text-uppercase\">FRANCIS BACON \u2022 PHILOSOPHER and statesman<\/span><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722624977937 wow fadeIn pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69ea5b5c2c4bd\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1576318606117 pofo-inner-row-responsive-69ea5b5c2c579\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3 pofo-button-responsive-69ea5b5c2c60e  heading-1\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Inspiring Resources.<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\">During my career as a graphic designer and educator, I have found many inspiring books and blogs with valuable information. Here is a list of some inspiring resources. I try to update this list constantly, so please enjoy and do not hesitate to share your favorites with me!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722624989180\"><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3 pofo-button-responsive-69ea5b5c2c731  heading-2\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Blogs.<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1722625034814 vc_row-o-content-top vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/ilovetypography.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">I love typography<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/fontsinuse.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fonts in use<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/thedieline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Dieline<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/www.logodesignlove.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Logo Design Love<\/a><br \/>\n(don\u2019t miss the style guides)<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/underconsideration.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Under Consideration<\/a><br \/>\n(subscription is worth it!)<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/thefutur.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Futur<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/www.typewolf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Typewolf<\/a><br \/>\n(checklist is worth every dollar)<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/magazeum.co\/entry-points\" target=\"_blank\" rel=\"noopener\">Magazeum<\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/brandingstyleguides.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Style Guides<\/a><br \/>\n(collection of brand guidelines)<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"http:\/\/blog.graphis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Graphis The Blog<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/www.commarts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CommArts<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/www.logolounge.com\/trend-reports\" target=\"_blank\" rel=\"noreferrer noopener\">LogoLounge<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"http:\/\/the-print-guide.blogspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Print Guide<\/a><br \/>\n(don\u2019t miss the past topics in the sidebar)<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/www.nngroup.com\/articles\/\">NN Group, UI\/UX<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/www.neenahpaper.com\/resources\/paper-101\">Neenah Paper Resources<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722625405611\"><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3  vc_custom_1722624598867 pofo-button-responsive-69ea5b5c2c954  heading-3\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Podcasts and Videos.<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1722625068192 vc_row-o-content-top vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-futur-with-chris-do\/id1209219220\" target=\"_blank\" rel=\"noopener\">TheFutur with Chris Do<\/a><\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/print-is-dead-long-live-print\/id1617198343\">Print is Dead<\/a> (Long Live Print!)<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/design-matters-with-debbie-millman\/id328074695\" target=\"_blank\" rel=\"noreferrer noopener\">Design Matters <\/a><br \/>\nwith Debbie Millman<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\"><a href=\"http:\/\/vimeo.com\/15847474\" target=\"_blank\" rel=\"noreferrer noopener\">Milton Glaser Interview<\/a><br \/>\ntalks about moving people into action<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722624945232 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69ea5b5c2ca28\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid   pofo-inner-row-responsive-69ea5b5c2ca7b\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span id=\"#anchor-accolades\" class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3 pofo-button-responsive-69ea5b5c2cac4  heading-4\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Art Direction and Strategies. <\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\">Andrews, Van Leeuwen &amp; Van Baaren. (2013). <em>Hidden persuasion. 33 psychological influence techniques in advertising.<\/em> Amsterdam: BIS Publishers.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Hall, Sean. (2007). <em>This means this. This means that. A user\u2019s guide to semiotics.<\/em> London: Laurence King Publishing.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Lucas, G. (2006). <em>Guerrilla advertising. Unconventional brand communication.<\/em> London: Laurence King Publishing Ltd.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">McAlhone, Beryl &amp; Stuart, David. (2009). <em>A smile in the mind.<\/em> London: Phaidon Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Pricken, M. (2008). <em>Creative advertising. Ideas and techniques from the world\u2019s best campaigns.<\/em> (M. Whittall, Trans.). New York: Germany. (Original work published 2001).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722625135435 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69ea5b5c2cb41\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid   pofo-inner-row-responsive-69ea5b5c2cb97\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span id=\"#anchor-accolades\" class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3 pofo-button-responsive-69ea5b5c2cbe9  heading-5\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Biographies and Monographs.<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\">Bierut, M. (2018). <em>How to.<\/em> New York: Harper Design.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Conradi, J. (2010). <em>Unimark International. The design of business and the business of design.<\/em> Baden, Switzerland: Lars M\u00fcller Publishers.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Draplin, A. J. (2016). <em>Draplin Design Co. Pretty much everything.<\/em> New York: Abrams.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Kennedy, A. (Ed.). (2011). <em>Identify. Basic principles of identity design of the iconic trademarks of Chermayeff &amp; Geismar.<\/em> New York: Print Publishing.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Stout, DJ. (2015). <em>Variations on a rectangle.<\/em> Austin, Texas: University of Texas Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Vignelli, M. (2007). <em>Vignelli from A\u2013Z.<\/em> Australia: The Images Publishing Group Pty Ltd.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Vignelli, M. (2010). <em>The Vignelli Canon.<\/em> Baden, Switzerland: Lars M\u00fcller Publishers.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Wyman, L. (2014). <em>Lance Wyman. Mexico.<\/em> M\u00e9xico, D.F. Editorial RM, S.A. de C.V.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722625455539 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69ea5b5c2cc6e\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid   pofo-inner-row-responsive-69ea5b5c2ccce\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span id=\"#anchor-accolades\" class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3 pofo-button-responsive-69ea5b5c2cd29  heading-6\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Branding and Identity Design.<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\">Airey, D. (2010). <em>Logo design love: A guide to creating iconic brand identities.<\/em> Berkeley: New Riders.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Johnson, M. (2016). <em>Branding. In five and a half steps.<\/em> New York. Thames &amp; Hudson.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Gob, M. (2009). <em>Emotional branding: the new paradigm for connecting brands to people.<\/em> New York: Allworth Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Landa, R. (2006). <em>Designing brand experiences: Creating powerful integrated brand solutions.<\/em> New York: Thomson Delmar Learning.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Lindstrom, M. (2005). <em>Brand sense: Build powerful brands through touch, taste, smell, sight, and sound.<\/em> New York: Free Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Lindstrom, M. (2008). <em>Buy\u2022ology. Truth and lies about why we buy.<\/em> New York: Broadway Books.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Neumeier, M. (2006). <em>The brand gap.<\/em> Berkeley: New Riders.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Neumeier, M. (2007). <em>ZAG.<\/em> Berkeley: New Riders.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Olins, W. (2008). <em>Wally Olins: The brand handbook.<\/em> UK: Thames &amp; Hudson Inc.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Olins, W. (2014). <em>Brand New: The shape of brands to come.<\/em> UK: Thames &amp; Hudson Inc.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Sheehan, B. (2013). <em>Loveworks. How the world\u2019s top marketers make emotional connections to Win in the Marketplace.<\/em> Brooklyn, NY: Powerhouse Books.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Wheeler, A. (2018). <em>Designing brand identity: an essential guide for the entire branding team.<\/em> (5th. ed). Hoboken, NJ: Wiley.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722625455539 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69ea5b5c2cdc4\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid   pofo-inner-row-responsive-69ea5b5c2ce21\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span id=\"#anchor-accolades\" class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3 pofo-button-responsive-69ea5b5c2ce6e  heading-7\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Design General.<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\">Bierut, M. &amp; Helfand, J. &amp; Heller, S. &amp; Poynor, R. (Eds.). (1999). <em>Looking closer three. Classic writings on graphic design.<\/em> New York: Allworth Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Bierut M. &amp; Drenttel, W. &amp; Heller, S. (Eds.). (2006). <em>Looking closer five. Classic writings on graphic design.<\/em> New York: Allworth Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Bierut, M. (2018). <em>Now you see it and another essays on design.<\/em> New York: Princeton Architectural Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Bierut, M. (2007). <em>Seventy-nine short essays on design.<\/em> New York: Princeton Architectural Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Cranmer, J. &amp; Zappaterra, Y. (2003). <em>Conscientious objectives: designing for an ethical message.<\/em> Mies, Switzerland: RotoVision SA.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Heller, S. &amp; Ilic, M. (2008). <em>Icons of graphic design.<\/em> (2nd. Ed.). New York. Thames &amp; Hudson. Inc.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Eiseman, L. (2006). <em>Color: messages and meanings, a Pantone color resource.<\/em> Gloucester, MA: Hand Books Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">de Orellana, M. (Ed.). <em>Dise\u00f1o gr\u00e1fico en M\u00e9xico. 100 a\u00f1os.<\/em> M\u00e9xico, D.F. Artes de M\u00e9xico y del Mundo, S.A. de C.V.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Rand, P. (2014). <em>Thoughts on design.<\/em> (3rd ed.). San Francisco, CA: Chronicle Books.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Shaw, P. (2011). <em>Helvetica and the New York City subway system: the true (maybe) story.<\/em> Cambridge, MA: The MIT Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Vilchis Esquivel, L del C. (2010). <em>Historia del dise\u00f1o gr\u00e1fico en M\u00e9xico. 1910\u20142010.<\/em> M\u00e9xico, D.F.: INBA y CONACULTA.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722625455539 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69ea5b5c2cf05\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid   pofo-inner-row-responsive-69ea5b5c2cf5a\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span id=\"#anchor-accolades\" class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3 pofo-button-responsive-69ea5b5c2cfaf  heading-8\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Exhibition Design and<br \/>\nEnvironmental Graphic Design.<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\">Berger, C., Lorenc, J., &amp; Skolnick, L. (2007). <em>What is exhibition design?<\/em> Mies, Switzerland: RotoVision SA.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Calori, C. (2007). <em>Signage and wayfinding design. A complete guide to creating graphic design systems.<\/em> Hoboken, NJ: John Wiley &amp; Sons, Inc.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Gibson, D. (2009). <em>The wayfinding handbook. Information design for public spaces.<\/em> New York: Princeton Architectural Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">de Jong, M. &amp; Kossmann, H. (2010). <em>Engaging spaces. Exhibition design explored.<\/em> (B. Nolan, Trans.) Minneapolis, MN: Amsterdam<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Lin, G. (2015). <em>Follow me III.<\/em> Hong Kong: SendPoints Publishing Co., Ltd.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Mollerup, P. (2005). Wayshowing. <em>A guide to environmental signage. Principles &amp; practices.<\/em> Switzerland: Lars M\u00fcller Publishers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722631837352 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69ea5b5c2d033\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid   pofo-inner-row-responsive-69ea5b5c2d08a\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span id=\"#anchor-accolades\" class=\"text-extra-large margin-25px-bottom display-inline-block heading-style3 pofo-button-responsive-69ea5b5c2d0d2  heading-9\"  style=\"font-size: 18px; color: #232323;\" data-fontsize=\"18px\">Typography and Book Design.<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p class=\"text-medium line-height-28 width-90 xs-width-100\">Bringhurst, R. (2008).<em> The elements of typographic style.<\/em> Point Roberts, WA: Hartley &amp; Marks.<br \/>\nA MUST!<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Flor, M. (2017). <em>The golden secrets of lettering.<\/em> New York: Princeton Architectural Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Haslam, A. (2006). <em>Bookdesign. A comprehensive guide.<\/em> London: Laurence King.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Hill, W. (2010). <em>The complete typographer. A manual for designing with type.<\/em> New Jersey: Pearson Prentice Hall.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Hische, J. (2015). <em>In progress.<\/em> San Francisco: Chronicle Books, LLC.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Houston, K. (2013). <em>Shady characters. The secret life of punctuation, symbols &amp; other typographical marks.<\/em> London: W. W. Norton &amp; Company.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Morlok, F &amp; Wazlelewski, M. (2018). <em>Bookbinding. A comprehensive guide to folding, sewing &amp; binding.<\/em> (Waight, C. Trans.). New York. Princeton Architectural Press.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Samara, T. (2002). <em>Making and breaking the grid. A graphic design layout workshop.<\/em> Beverly, MA. Rockport Publishers.<\/p>\n<p class=\"text-medium line-height-28 width-90 xs-width-100\">Williams, J. (2012).<em> Simple tips for everyday typography. Type matters!<\/em> London: Merrell Publishers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1722631428215 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container parallax\"><div class=\"bg-extra-dark-gray bg-overlay\" style=\"opacity:0.8; background-color:rgba(234,234,234,0.62); \"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth text-center\"><div class=\"vc_column-inner vc_custom_1721872003554\"><div class=\"wpb_wrapper\"><div  class=\"pofo-social-links social-icon-style-6 social-icon-1\"><ul class=\"large-icon\"><li><a class=\"linkedin-in\" href=\"https:\/\/www.linkedin.com\/in\/genarosrivero\/\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/li><li><a class=\"instagram\" href=\"https:\/\/www.instagram.com\/genarodesign\/\" target=\"_blank\"><i class=\"fa-brands fa-instagram\"><\/i><\/a><\/li><li><a class=\"pinterest-p\" href=\"https:\/\/www.pinterest.com\/genarodesign\/\" target=\"_blank\"><i class=\"fa-brands fa-pinterest-p\"><\/i><\/a><\/li><li><a class=\"twitter\" href=\"https:\/\/www.twitter.com\/designandcoffee\" target=\"_blank\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a><\/li><li><a class=\"envelope\" href=\"mailto:coffee@genarodesign.com\"><i class=\"fa-solid fa-envelope\"><\/i><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"testimonial-3 testimonial-style-3\"><i class=\"fa-solid fa-quote-left icon-small text-deep-pink display-block margin-25px-bottom \" style=\"color:#ef562d;\"><\/i><h5 id=\"university-training-will-provide-the-future-graphic-designer-with-all-the-tools-of-the-profession-but-even-more-with-the-proper-cultural-level-to-give-depth-to-their-work-and-to-make-them-the-respons\" class=\"alt-font text-extra-dark-gray font-weight-300\">\n<p style=\"text-align: left;\">University training will provide the future graphic designer with all the tools of the profession, but even more with the proper cultural level to give depth to their work and to make them the responsible designers that society needs.<\/p>\n<\/h5><span class=\"text-extra-small alt-font letter-spacing-3 text-medium-gray text-uppercase\">MASSIMO VIGNELLI \u2022 ARCHITECT, DESIGNER, AND AUTHOR<\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"Some books are to be tasted, others to be swallowed, and some few to be chewed and digested; that is, some books are to be read only in parts; others to be read but not curiously; and some few to be read wholly, and with diligence and attention.FRANCIS BACON \u2022 PHILOSOPHER and statesmanInspiring Resources.During my career as a graphic designer and educator, I have found many inspiring books and blogs with valuable information. Here is a list of some inspiring resources. I try to update this list constantly, so please enjoy and do not hesitate to share your favorites with me! Blogs.I love typography Fonts in use The Dieline Logo Design Love (don\u2019t miss the style guides) Under Consideration (subscription is worth it!) The Futur Typewolf (checklist is worth every dollar) Magazeum Brand Style Guides (collection of brand guidelines) Graphis The Blog CommArts LogoLounge Print Guide (don\u2019t miss the past topics in the sidebar) NN Group, UI\/UX Neenah Paper Resources Podcasts and Videos.TheFutur with Chris Do Print is Dead (Long Live Print!) Design Matters with Debbie Millman Milton Glaser Interview talks about moving people into action Art Direction and Strategies. Andrews, Van Leeuwen &amp; Van Baaren. (2013). Hidden persuasion. 33...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","inline_featured_image":false,"footnotes":""},"class_list":["post-23465","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources - Genaro Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genarodesign.com\/staging\/8591\/resources\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources - Genaro Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genarodesign.com\/staging\/8591\/resources\/\" \/>\n<meta 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