The aim of typography must not be expression,
Jan Tschichold
least of all self-expression,
but perfect communication achieved by skill.
Basic typesetting tips.
It’s never too early to talk to your child about typography.
Ellen lupton
Why is typesetting a big deal?
There may be thousands of reasons why typesetting is so essential. But for me, it is straightforward: If you are going to do it, do it right. Indeed, it doesn’t make sense to spend hours writing and editing and deliberately care less about using proper typographical marks and rules, especially if you are a graphic designer.
It is like racing a brand-new Porsche 911 with a set of second-hand tires.
Don’t do it! Learn them and apply them to your following projects.
You are welcome to download a PDF version of these typesetting tips here.
REFERENCES
Bringhurst, Robert. (2008). The elements of typographic style. Point Roberts, WA: Hartley & Marks.
Williams, Jim. (2012). Simple tips, for everyday typography. Type matters! London:Merrell Publishers.
Hill, Will. (2010). The complete typographer. A manual for designing with type. New Jersey: Pearson Prentice Hall.
Haslam, Andrew (2006). Bookdesign. A comprehensive guide. London: Laurence King.
